“There is not Innovation without Tradition, without past there is not future”.
Innovation and Tradition are not always antithetical terms; It is almost as if the first is based on the second and in that is validated.
The innovative features are told in a almost encyclopedic way and the “story of the great innovations” becomes the metaphor to tell Soges’s world. All communication tools are renewing, changing into a global and multidisciplinary vision; crossing the habit, they speak now a “universal language” and they become instruments for scattering a shared knowledge. The graphic design is coordinated, the traditional ways of use become more attractive and representative of Soges: they tell fragments of a story mirrored in the past and targeted to the future; in order to build it on the basis of new instances introduced by the contemporaneity.